Sony and Panasonic to collaborate on OLED TV

Partnership to develop OLED, but no plans for joint TV production

Sony and Panasonic have announced an agreement to collaborate to develop and produce large-sized OLED panels for use in TVs and professional displays.

Panasonic’s professional plasma display.

Panasonic’s professional plasma display.

Key to the partnership is the group’s investment in development of a joint OLED production method for large screen sizes. Sony’s existing technology will be combined with Panasonic’s ‘all printing’ OLED production, with the potential to bring production costs down sharply.

Both Sony and Panasonic posted record operating losses globally in 2011, in line with continued price erosion in the TV market. The partnership may turn their fortunes around, though: OLED technology has many more applications than existing LCD or plasma. Curved and flexible displays are possible, and picture quality advancements join higher power efficiency.

The collaboration will not produce results until at least 2013 — Sony’s announcement notes that mass production should be established then. Each company is planning to create its own “competitive, high-performance, next-generation” OLED TV, so it is not likely that a joint Panasonic-Sony TV will hit Australian markets.

The companies are late to the large-screen OLED game. Both Samsung and LG showed off 55-inch OLED TVs at CES 2012, with LG planning to bring out its OLED TV product for $10,000 in October in Australia.

Sony has made several OLED products since the first OLED TV, the XEL-1, in 2007: it uses organic panels in its 17-inch and 25-inch broadcast monitors, as well as its HMZ-T1 wearable 3D display and PlayStation Vita games console. It uses ‘deposition’ processes to create OLED panels, but the collaboration will see a hybrid production model developed.

Panasonic has a long history in the high-end professional display market, with a variety of specialised plasma monitors in up to 103-inch sizes. In addition to this, the company is a leader in the development of OLED.

Panasonic and Sony both have existing relationships with pioneering low-cost Taiwanese OLED developer AU Optronics. If Panasonic and Sony continue to partner in the development of OLED technology, it is possible that AUO may be used for the mass production of OLED TV units.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Essentials

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?