MediaTek aims new chip at sub-$200 Android 4.0 smartphones

MediaTek wants to make dual-core smartphones priced under $200 a reality

Chip maker MediaTek hopes to enable sub-$200 smartphones running the Android 4.0 operating system with its latest MT6577 dual-core processor, which the company announced on Wednesday.

The chip is based on a Cortex-A9 processor design from ARM, and has a PowerVR graphics processor that is capable of handling high-definition video, the company said. The chip boosts application and browser performance by up to 40 percent compared to single-core processors that go into entry-level smartphones today, the company said.

Smartphones today come with up to quad-core chips, with many entry-level handsets featuring single-core processors. MediaTak believes dual-core smartphones will take over a larger market share as low-end single-core smartphones phase out, and the company hopes to drop the entry-level price of dual-core smartphones to under $200.

MediaTek is used by some phone makers including Lenovo. Smartphones with the company's new dual-core processor will appear in the third quarter, but the company did not announce customers.

Dual-core processors gained strong acceptance starting in 2011 and were in 20 percent of total smartphones that shipped that year, said analyst firm Strategy Analytics in research released in May. The research firm expects dual-core processors to penetrate even further starting this year, reaching entry-level smartphones by early 2013.

Dual-core smartphones are offered by virtually every mobile chip company including Nvidia, Apple, Samsung, Texas Instruments and Qualcomm. But most of the smartphones with dual-core processors and Android 4.0 are priced above $200. Many entry-level smartphones still come with the older flavors of Android 2.x.

The MT6577 chip also has a number of additional components to power the smartphone. The chip will have a 3G radio for communication on HSPA (High Speed Packet Access) networks, and will support an 8-megapixel camera.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?