MediaTek aims new chip at sub-$200 Android 4.0 smartphones

MediaTek wants to make dual-core smartphones priced under $200 a reality

Chip maker MediaTek hopes to enable sub-$200 smartphones running the Android 4.0 operating system with its latest MT6577 dual-core processor, which the company announced on Wednesday.

The chip is based on a Cortex-A9 processor design from ARM, and has a PowerVR graphics processor that is capable of handling high-definition video, the company said. The chip boosts application and browser performance by up to 40 percent compared to single-core processors that go into entry-level smartphones today, the company said.

Smartphones today come with up to quad-core chips, with many entry-level handsets featuring single-core processors. MediaTak believes dual-core smartphones will take over a larger market share as low-end single-core smartphones phase out, and the company hopes to drop the entry-level price of dual-core smartphones to under $200.

MediaTek is used by some phone makers including Lenovo. Smartphones with the company's new dual-core processor will appear in the third quarter, but the company did not announce customers.

Dual-core processors gained strong acceptance starting in 2011 and were in 20 percent of total smartphones that shipped that year, said analyst firm Strategy Analytics in research released in May. The research firm expects dual-core processors to penetrate even further starting this year, reaching entry-level smartphones by early 2013.

Dual-core smartphones are offered by virtually every mobile chip company including Nvidia, Apple, Samsung, Texas Instruments and Qualcomm. But most of the smartphones with dual-core processors and Android 4.0 are priced above $200. Many entry-level smartphones still come with the older flavors of Android 2.x.

The MT6577 chip also has a number of additional components to power the smartphone. The chip will have a 3G radio for communication on HSPA (High Speed Packet Access) networks, and will support an 8-megapixel camera.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?