'Simpler' Virgin restructures plans, adds HTC One S

Virgin Mobile cuts back on postpaid mobile plans in a bid to simplify consumer choice

Virgin Mobile's new brand campaign, featuring Doug Pitt, brother of Brad.

Virgin Mobile's new brand campaign, featuring Doug Pitt, brother of Brad.

Virgin Mobile has reduced the amount of post-paid mobile plans it offers to consumers and added the new HTC One S Android phone to its device portfolio, the telco announced today.

The Optus mobile virtual network operator (MVNO) has reduced the amount of postpaid mobile plans from nine to five in a bid to "make things simpler for customers". The new Virgin plans vary in price from an entry level $29 "big plan" to the $89 topless plan, which offers unlimited calls and text to any Australian phone number along with 4GB of data per month.

"Last year we reduced our number of rate plans from 19 to nine and at the time we found that it really resonated with customers," said Derek Cummins, head of devices at Virgin Mobile Australia. "This year we are reaffirming our commitment to making things simpler for customers by reducing our number of plans from the nine that we had last year down to five."

"So in market today now we have just five plans, but we think those five plans do a pretty big job. On our big plan 29 and 39 you've got market leading included value and we're also going to put any handset on those plans," he explained.

The new Virgin Mobile post-paid plans, starting from $29 per month.

Virgin Mobile customers who sign up for a new postpaid plan and bring their own mobile handset will receive $10 off the plans. A contract isn't required for BYO plans.

In conjunction with the new postpaid plans, Virgin Mobile has launched the HTC One S, a mid-range Android smartphone. It will sell for $0 upfront on Virgin's new Big Plan $39 over 24 months.

Click here to read our full review of the HTC One X

The One S is constructed from a unibody aluminium frame that's 7.6mm thick. It boasts many of the same features as HTC's flagship One variants, the HTC One X and the HTC One XL.

To coincide with its new plans, Virgin Mobile has also launched a new brand campaign called Fair Go Bro. The campaign uses Doug Pitt, brother of US movie star Brad Pitt, to promote the brand.

The new Virgin Mobile campaign can be seen below.

Related content

HTC One S review
HTC One S coming to Optus, Virgin, Telstra in July
Best upcoming smartphones in 2012

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Ross Catanzariti

Ross Catanzariti

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?