RIM downplays BlackBerry 10 delays

RIM's first BlackBerry 10 phones will miss the holiday shopping season, but according to company's executives, it's not the end of the world

Research in Motion's first BlackBerry 10 phones will miss the December/January shopping season, but according to the company's executives, it's not the end of the world.

RIM CEO Thorsten Heins told CIO that there is a lot of noise coming toward the end of the year, presumably referring to the next iPhone, new Android phones and devices running Windows Phone 8. BlackBerry 10 will get more attention by launching in the first quarter of 2013, he said.

I'm not happy about this, but the point is, there's a lot of noise out there anyway, Heins said. You have to ask yourself, is it good to launch within a lot of noise?

Frank Boulben, RIM's new marketing chief, had a similar message for Reuters. The short delay is not detrimental if the quality is there when we launch early next year, he said. "We will have much more attention and focus and ability to leverage our carriers.

It's a fair point, but RIM's optimism didn't do much to soothe shareholders. As Slashgear reported, investors at RIM's annual shareholders meeting showed their dissatisfaction by withholding 14.8 percent of their votes for Heins, and 19.1 percent of votes for Vice Chairman Mike Lazaridis, who was formerly the company's co-CEO. A report in the New York Times speculates that BlackBerry 10 delays could lead to lawsuits from shareholders, who've been told repeatedly that everything's okay.

Of course, RIM is not okay. A chart from Asymco shows that RIM's year-over-year smartphone shipments went negative around the end of 2011. As of last quarter, RIM's global smartphone market share was down to 6.7 percent according to a chart from Statista, compared to 20.1 percent at the company's peak two years ago. Although RIM's market share is growing in developing regions, its share of the U.S. market is in a nosedive.

BlackBerry 10 has some interesting features, such as a smart keyboard with predictive text and a camera that lets users rewind to the moments right before a shot. But the company's absence from the market translates to a critical loss of third-party app support. RIM may be right to delay BlackBerry 10 and ensure that it's perfect, but at this point even the company's best efforts might not be enough.

Follow Jared on Twitter, Facebook or Google+ for even more tech news and commentary.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jared Newman

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?