LinkedIn unveils redesigned home page

The new home page aims to make relevant new content easier to find

LinkedIn unveiled an expected redesign of its home page on Monday, highlighting a cleaner interface and features intended to make updated content easier to find.

The new home page defaults to displaying just recommended content in each user's stream of updates from across his network, the company said in a blog post. Users can opt to see all updates instead.

Users can also explore news articles without leaving the home page by setting the stream of updates to display "LinkedIn Today" content.

The professional social network, which claims to have 161 million members, has been increasingly focused on bringing more content to its platform.

"We look forward to making the LinkedIn Homepage your go-to destination to discover and discuss what matters to you, your industry and your professionals network," the company said in its blog post.

In June, LinkedIn suffered an apparent setback in its efforts to ramp up content when Twitter forced it to stop displaying users' tweets.

Monday's redesign also introduced an auto-scrolling feature that populates the home page with more content as users scroll down. It makes it possible for users to invite others to join their network without leaving the home page. Previously, LinkedIn users sending requests to connect had to do so through a pop-up messaging interface.

The updated home page will roll out to all members "over the next few weeks," according to LinkedIn. The company indicated it would bring additional changes to its home page this year that will "offer more customization and functionality."

Cameron Scott covers search, web services and privacy for The IDG News Service. Follow Cameron on Twitter at CScott_IDG.

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Cameron Scott

IDG News Service
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