Yahoo picks Google's Marissa Mayer as CEO

The former Google executive replaces Scott Thompson, who resigned earlier this year

Yahoo has picked Google's Marissa Mayer as its new CEO, replacing Scott Thompson, the former PayPal president who left the Yahoo post less than six months into his tenure following a controversy about his college education.

Mayer was Google's 20th employee and was for many years one of the search giant's most visible and well-known executives. Most recently, Mayer had been in charge of Google's Local, Maps and Location products.

Thompson, who took over as CEO in January, left in May after it surfaced that he didn't have a computer science degree, contradicting his public professional biography. Reports later emerged that his resignation was due instead to a cancer diagnosis.

Thompson was picked after Yahoo's board fired Carol Bartz, who became CEO in 2009 after an illustrious career that included many years as CEO of Autodesk.

Bartz, according to the board, was unable to deliver the expected financial and technological rebirth of the embattled company.

Mayer, who will also be Yahoo's president and hold a seat on the board, will begin on Tuesday, and she'll have her work cut out for her.

Yahoo has been struggling to jump-start its revenue and regain the technology edge that made it one of the Internet market leaders in the late 1990s and the first half of the 2000s.

Its troubles began in the second half of the 2000s, when Google started to dominate Internet search, then the fastest-growing and largest segment of the online advertising market.

Afterwards, as it struggled to hold on to key talent and went through several major waves of layoffs, Yahoo was unable to stay on top of hot technology trends, ceding ground to younger, nimbler companies such as Facebook and Twitter.

Mayer will be expected to boost product development as a key to increasing usage and revenue, according to Yahoo.

"I look forward to working with [Yahoo's] dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world," Mayer said in a statement.

Prior to her current role at Google, Mayer led Google's search services and other key products like iGoogle, Google News and Gmail. She started at Google in 1999.

Yahoo's CEO role was performed on an interim role by Ross Levinsohn, a Yahoo executive vice president and head of Global Media.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?