Samsung is top selling mobile brand in Europe

Strong sales of the Galaxy S3 have also given Android a boost

Samsung is now the top selling mobile brand in Europe, with a 45% share of the market, according to the latest smartphone sales data from Katar Worldpanel ComTech.

The company's positive sales figures are largely thanks to the success of the Galaxy S2 and S3, but Samsung also sells smartphones across all tiers. The company makes five out of the top ten best selling smartphones in the UK, with even the hybrid Samsung Galaxy Note making it into the top ten.

Samsung's success has given a boost to Google's Android operating system, with its market share in the 'big five' European countries (UK, Germany, France, Italy and Spain) growing from 42.7% in July 2011 to 65.7% in July 2012.

Android has retained its number one position in Great Britain with 59.5% share, up from 47% a year ago. Android's share is even higher in Italy (49.6%) and in Spain (84.1%).

Elsewhere, however, Android is not doing so well. While Apple continues its strong performance in the US, with share up 9.5% over the past year to 38.2%, Android's share has decreased by 6.8% points over the year.

The report also found that Apple customers are extremely loyal to their brand, and grant a huge importance to choosing a new handset when they upgrade.

"In Great Britain among Apple consumers who have changed device, loyalty currently stands at 80%, while 92% of current Apple consumers plan to buy another iPhone when they upgrade," said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech.

"As the iPhone 4S nears the end of its lifecycle, and rivals such as Samsung & HTC bring out new flagship products, we inevitably see big changes in share."

However, Sunnebo said that many current iPhone owners are delaying upgrading until the release of the iPhone 5.

Meanwhile, the figures show that BlackBerry maker Research In Motion (RIM)'s share of the UK market stands at 10.9% compared with 21.6% last year. RIM continues to find trading tough, with France the only country where its share is holding firm rather than seeing further falls.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Marta Cobo Gago

Techworld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?