Google to buy travel brand Frommer's

Google's goal is to improve the reviews content it offers with local business listings

Google plans to buy the travel guide publisher Frommer's, as well as other travel publishing assets, from John Wiley & Sons, as the search company continues beefing up its original content.

The Frommer's content will be used to boost the reviews component of Google's local business listings.

Google made a similar acquisition last September when it bought restaurant review guide publisher Zagat.

"The Frommer's team and the quality and scope of their content will be a great addition to the Zagat team. We can't wait to start working with them on our goal to provide a review for every relevant place in the world," a Google spokeswoman said via email.

Google, which early in its history vowed it would never be a content producer because it wanted to be a neutral web search provider, has moved away from that pledge in recent years. For example, it is investing in creating and commissioning original, professionally-produced video content for its YouTube site.

In a statement, Wiley said that the Frommer's sale is part of an ongoing push to rid itself of publishing products that no longer fit with its business strategy.

Google lets its users post reviews on its local business listings, and displays review snippets and links from some review sites as well.

The latter practice has at times earned Google criticism from third-party review sites that have complained that Google is benefitting from their content while hurting their traffic.

Thus, the acquisition of Zagat and now of Frommer's is a way for Google to own review content, and reduce its dependency on reviews from third-party sites with which it has a contentious relationship.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?