Samsung to open first official retail store in Sydney

The new Samsung Experience Store will be located at 450 George St, Sydney

The invite Samsung sent to Australian media for the opening of the Samsung Experience Store in Sydney

The invite Samsung sent to Australian media for the opening of the Samsung Experience Store in Sydney

Samsung Australia will open its first official retail store in Australia this month in Sydney, following an invitation sent to the media this morning for an "exclusive preview".

The Samsung Experience Store will be located at 450 George St, Sydney, in the heart of the CBD. Curiously, the Samsung store will be a stone throw away from Apple's largest Australian retail store, which is located at 367 George Street, Sydney.

The new Samsung Experience Store will be exclusively previewed to the media next Wednesday, August 22, from 5pm. The private event will be hosted by Samsung's Vice President of Telecommunications in Australia, Tyler McGee.

The Samsung Experience Store will be the first of its kind in Australia. Last month, the company opened a retail store in Vancouver, Canada, which was the first of its kind in North America.

Specific details of the Sydney store, such as which product lines will be sold, haven't been revealed yet. The store in Canada appears to focus mainly on "mobility products" which Samsung says are devices that consumers can physically take out of the store like smartphones, tablets and notebooks.

Products like the Samsung Galaxy S III, the Samsung Galaxy Note and the Samsung Series 9 notebook all feature prominently in the Canadian store, so we expect much more of the same in Sydney.

Here's an overview of the Canadian store which may or may not be similar to the Sydney one.

Related content

Samsung Galaxy S III review
Samsung Galaxy Note review
Samsung Series 9 notebook review

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Ross Catanzariti

Ross Catanzariti

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