UStream Asia to start "tipping" service so viewers can donate to streamers

The Tokyo-based company said "tips" from US$1 to US$12,000 will enable viewers to unlock special streaming content

UStream's Asian venture said Thursday it will start a new service that allows viewers to give their favorite content providers small monetary "tips" during broadcasts, in an effort to bring crowdfunding to the live streaming site.

Japan-based UStream Asia said its "UStream Tip" service, which will launch on Saturday, will let streamers collect optional micropayments from users. The size of a single payment can be set by streamers from ¥100 (US$1.27) to ¥1 million (US$1.27 million), and viewers will have the option of donating from one to 200 payments during live broadcasts.

To generate more tips, the service will let streamers prepare special video content that is released to those who donate, regardless of the amount. Payments can be made using a credit card or a Japanese online payment system called bitcash.

The tip service will initially be limited to corporate users, who must apply to use it prior to their streaming events.

UStream Asia said in a press release that the service is an effort to simplify efforts by streamers on the site to crowdfund, or tap large numbers of viewers for small donations to fund their broadcast efforts. Better funding opportunities increase the overall quality of the largely user-generated content of the site.

In a separate effort, the company has also set up around two dozen UStream Studio locations around Japan. The studios provide professional lighting and equipment for streamers that can't afford to operate their own, and some offer the services free of charge.

The site offers its main service to users for free, and generates its income from advertising, premium user accounts, and providing broadcast services to streamers. Those who broadcast content can earn a portion of the revenue from ads placed in their streams.

UStream Asia will launch the service with an event hosted by Ryuichi Sakamoto, a Japanese composer and musician, that will also feature company CEO Tomotaka Nakagawa.

The company, which opened in 2010 and is based in Tokyo, is a venture of UStream with Japanese Internet and mobile operator Softbank.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?