Google adds search traffic alerts to its SEO service

Google's Webmaster Tools service will now notify publishers when their sites' appearance on search results dips or spikes

Google has added a feature to its Webmaster Tools search engine optimization (SEO) service that will alert publishers about sudden changes in their site's Google results and click-throughs.

In this way, publishers will be notified whenever their top Web pages experience a marked dip or surge in the number of times they appear on Google search results and people click over to the site.

"For most sites, these numbers follow regular patterns, so when sudden spikes or drops occur, it can make sense to look into what caused them," wrote Javier Tordable, Tech Lead at Google Webmaster Tools, in a blog post.

In particular, publishers should be interested whenever the numbers dip, in case this is due to broken links that are appearing on Google results, he said.

These alerts will also likely be useful for publishers who see the frequency and ranking of their sites' pages in Google search results affected by changes in Google's search algorithm, which is modified and tweaked regularly.

Google makes search algorithm changes in the background and without providing many specifics, which often leads to complaints from webmasters affected negatively and sends them running to their SEO workbenches to try to improve their sites' visibility in Google search results.

The alerts will appear on publishers' Webmaster Tools accounts, but they can also be configured to be sent via email.

This is the most recent alert Google has added to the Webmaster Tools service. In June, it introduced alerts for errors that its Web crawler encounters when indexing a site's content.

Google is still determining the parameters for triggering the new search alerts and is encouraging publishers to chime in with feedback on the Webmaster Tools user forum.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?