Volkswagen uses iPads to sell in showrooms

Staff can show off a wider range of options

Volkswagen has launched its "digital showroom" iPad app in the UK to "close the gap between the on- and off-line worlds".

The car manufacturer said 2,000 iPads are being distributed across its UK showrooms to equip staff with a range of web tools that will enable them to offer buyers the same experience in a retail showroom as they would find on the Volkswagen website.

The app will allow staff to showcase more models, specs and equipment than would be possible in even the largest outlets. The app was designed by agency Tribal, which previously designed Volkswagen's iPhone app.

Rod McLeod, Volkswagen UK head of marketing, said: "We have an incredibly large and diverse model range and it's simply not possible to display all these vehicles, even in a large showroom.

"Using this technology allows our staff to bring the range to life, giving great representations of colours, interior trims and alloy wheels for example. This is a really useful tool in the buying process."

Potential customers are able to use the iPads in the showroom to see what is available either on their own or with a sales executive.

In 2009 Volkswagen UK signed a five-year IT outsourcing deal with Tata Consultancy Services .

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Antony Savvas

Computerworld UK
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?