FinancialForce.com deepens integration with Salesforce.com

The Summer '12 release of FinancialForce.com's cloud software is now tied into Salesforce.com's Service Cloud

FinancialForce.com has broadened its integration with Salesforce.com, now tying into its Service Cloud customer-service software, the company announced Tuesday.

Salesforce.com and Unit 4 Agresso formed FinancialForce.com in 2009 as a joint venture. FinancialForce.com's applications for accounting and professional services organizations are built on top of Salesforce.com's Force.com development platform, and had previously been tied into its core CRM (customer relationship management) application.

It made sense to connect FinancialForce.com's accounting software to the Service Cloud, said Tom Brennan, vice president of marketing, in an interview.

For one, Salesforce.com has said the Service Cloud is now a US$500 million business, which shows clear demand from customers, Brennan said.

In addition, "There's a lot a lot of financial activity coming from call centers and service desks," he said. "Companies are moving a lot of billable work to their call centers. There's chargeable activity coming off call centers. Companies are trying to make call centers more profitable." He cited the example of a tech company up-selling premium services to users that call into customer-support lines for help with a problem.

The integration between FinancialForce.com accounting and the Service cloud does away with the need to create special invoices and the manual sharing of documents between call center workers and finance, Brennan said. "Now when you're in the Service Cloud, you can create a case, push it into the Force.com workflow, and then into accounts receivable."

In another scenario, the service representative could automatically create a credit memo in order to resolve a customer complaint, according to FinancialForce.com.

FinancialForce.com's target audience for its accounting software are smaller and midsized companies which have outgrown QuickBooks, Brennan said.

But the professional services automation application can scale up to enterprise levels "very easily," he added. "Lots of product companies have added services arms. They've got 1,000 consultants and they're still using spreadsheets."

FinancialForce.com competes on the PSA front with the likes of NetSuite's OpenAir. The various benefits of running on the Force.com platform, such as the ability to exploit its dashboarding, reporting and Chatter collaboration software, give FinancialForce.com the edge, Brennan said. "It comes down to, which cloud do you want to be on?"

An update to the PSA application was also announced Tuesday, with improvements including tools that help companies analyze their utilization rates, or the percentage of time employees are spending on billable tasks.

FinancialForce.com is still in somewhat limited global availability, primarily being marketed and supported in English-speaking countries, Brennan said.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?