Zynga acquires multiplayer games developer A Bit Lucky

A Bit Lucky in California specializes in midcore, multiplatform games

Games company Zynga has acquired multiplayer, multiplatform games developer A Bit Lucky, it said Monday.

The financial terms of the deal were not disclosed, but Zynga described it as a "small acquisition."

A Bit Lucky will help Zynga move from its focus on casual games to a new category of midcore, multiplatform games.

Midcore gaming is the market segment comprised of players looking for a more in-depth experience than a casual game, yet one that is not as time-consuming as a core game, according to Newzoo, a market research firm focused on the gaming industry. It estimated in April that the market for midcore gaming is over US$2 billion in the U.S. and Europe.

Zynga executive Bill Jackson said in a blog post that he is "excited to share some news about a new category that you may have heard us hint at before: mid-core, multi-platform games."

All the over 20 staff of A Bit Lucky in San Mateo, California, will join Zynga in San Francisco, according to the blog post.

The studio has been working on a multiplatform, multiplayer game called Solstice Arena for tablets, Macs and PCs, which its team will continue to work on as a Zynga product.

A Bit Lucky joins many of the teams and individuals working on new categories of play for Zynga, Jackson said.

The company hired John Tobias, co-creator of the Mortal Kombat series, who joined senior creative director Mark Turmell in the Zynga San Diego studio as creative director, and is already working on a new mid-core game, Jackson said. Soren Johnson, another leading game designer, joined Zynga East in Baltimore and is also working on a stealth project, he added.

"At Zynga, we met people like us: passionate hardcore game developers animated by a strong entrepreneurial spirit," said A Bit Lucky co-founders Frederic Descamps and Jordan Maynard in an email to friends in the industry.

A Bit Lucky's earlier games include Lucky Train and Lucky Space which featured on Facebook.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?