FTC should examine Facebook-Datalogix partnership, privacy group says

Datalogix's systems match loyalty card holders to their Facebook accounts to assess ad campaigns

The U.S. Federal Trade Commission should analyze Facebook's relationship with a data marketer to ensure it doesn't violate the social networking site's recently approved settlement, the Electronic Privacy Information Center said Monday.

Facebook is working with Datalogix, a company based in Colorado that specializes in collecting data from retailers using customer loyalty cards and linking those purchases to future advertising campaigns, The Financial Times reported. Datalogix links loyalty card holders to their Facebook accounts using shared information, such as email addresses, although the information is anonymized, the report said.

Facebook's user guide say it only provides "data to our advertising partners or customers after we have removed your name or any other personally identifying information from it."

"EPIC believes that the US Federal Trade Commission should open an investigation to determine whether Facebook's proposed arrangement with Datalogix complies with the terms of the recent settlement," according to a statement from Marc Rotenberg, EPIC's president.

Facebook reached an agreement with the FTC in November 2011 after the agency charged the site was repeatedly sharing information that users believed was kept private. Under the settlement terms, Facebook admitted no guilt but agreed to obtain users' consent before sharing their information beyond their established privacy settings.

Facebook must also obtain consumers' approval before it changes how it shares data and have regular audits of its privacy practices over the next 20 years. The settlement was approved by the FTC in August.

On its website, Datalogix says it holds some data from "almost every U.S. household and more than $1 trillion in consumer transactions." It collects sensitive data that is linked to purchases, including names, email addresses and postal addresses. The data is used to lump consumers into anonymized "audiences" for online marketing campaigns that are defined by users' observed interests.

Facebook could not be immediately reached for comment.

Send news tips and comments to jeremy_kirk@idg.com

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?