RIM reassures, woos BlackBerry 10 developers

Humorous video aims to woo developers making apps for new smartphones set to launch in first quarter of 2013

RIM CEO Thorstein Heins Tuesday reassured some 1,500 developers at the BlackBerry Jam Americas conference that the company's BlackBerry10 smartphones are on track to launch in next year's first quarter.

The opening of the event in San Jose may best be remembered for a humorous music video recorded by staffers at the beleaguered Research in Motion as part of an effort to appeal to the coveted developers building the apps needed for the company's next generation smartphone.

RIM created the YouTube music video with its executives singing a familiar REO Speedwagon song with these doctored lyrics: "We're gonna keep on loving you ... Our updated SDK is really cool."

Video created for developers at the BlackBerry Jam Americas conference.

Heins said beta versions of the BlackBerry10 devices will be sent to carrier labs next month.

He added that some top companies are already beta testing BlackBerry Enterprise Service 10.

RIM had been promising device launches early in 2013, and Heins refined the message to say they are on track for first quarter.

"We are convinced this platform will shape the next 10 years as profoundly and positively as BlackBerry shaped the last decade," Heins said. "We are excited about our future."

Heins also said the new smartphone will include native apps from Facebook, Twitter, Linked In, Foursquare and others.

Even though RIM's stock is down nearly 60% this year and RIM's share of smartphones has fallen to about 5% globally, officials said there's been a recent increase in users.

Heins said there are about 80 million RIM customers worldwide, up from 78 million in the second quarter.

Also, he said, there are 60 million BlackBerry Messenger subscribers and 60 million users of BlackBerry's Facebook app, showing RIM's strength in social networking.

Falling just four days after a short disruption in RIM's messaging service in Europe and Africa, Hein's optimism didn't appeal to everybody.

Aside from network issues, the biggest concern of critics is that RIM has taken too long to bring new smartphones to market.

"I'm excited about what Heins has discussed BlackBerry 10," said independent analyst Jeff Kagan. "However, it is still taking much too long to bring these updates to the market. At the same time, RIM continues to be eaten up by competitors."

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen, or subscribe to Matt's RSS feed . His e-mail address is mhamblen@computerworld.com.

Read more about smartphones in Computerworld's Smartphones Topic Center.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Hamblen

Computerworld (US)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?