LG grabs international award for TV energy efficiency

‘Super-efficient Equipment and Appliance Deployment’ award for LM6700 Cinema 3D LED TV

One of LG’s LED TVs has snagged an award for its energy efficiency. The LM6700, a mid-range LED-backlit LCD TV, has received a Super-efficient Equipment and Appliance Deployment (SEAD) Award from an international, Australian government-backed initiative of the same name.

Parlimentary secretary for the Department of Climate Change and Energy Efficiency Mark Dreyfus presented the award to LG’s general marketing manager Lambro Skropidis today at The Good Guys’ flagship retail store in Alexandria, Sydney.

The award means that the LM6700 has been officially recognised as one of the most energy-efficient televisions on the Australian market. Available in 42-inch, 47-inch, and 55-inch sizes, the LM6700 is one of LG’s , and uses passive cinema-style 3D technology.

The Super-efficient Equipment and Appliance Deployment Initiative is an international organisation with 16 government members, including Australia. The SEAD Initiative has three goals according to its website:

"(1) "raise the efficiency ceiling" by pulling super-efficient appliances and equipment into the market through cooperation on measures like incentives, procurement, awards, and R&D investments; (2) "raise the efficiency floor" by bolstering national or regional policies like minimum efficiency standards and labels; and (3) "strengthen the foundations" of efficiency programs by coordinating technical work to support these activities."

SEAD has already awarded Global Efficiency awards to both Samsung and LG for their LED TV products, with a Global Emerging Technology award going to LG for an LED TV prototype 59 per cent more energy efficient than existing models. Production versions of that prototype will become available within two years.

Televisions in Australia have mandatorily been labeled with an Energy Star power efficiency rating system since the end of 2009. For a TV with a screen size of 42 inches, an Energy Star rating of 1 means the device would be expected to consume over 1000 kiloWatt-hours of energy per year during ‘average’ use (10 hours a day turned on, 14 hours a day in standby).

An additional star is awarded when measured power consumption drops by 20% — a 2-star TV would use around 800 kiloWatt-hours per year. Further stars are awarded based on a 20 per cent reduction from the previous star’s level, so a 3-star TV would have 80 per cent of the power consumption of a 2-star TV, and so on.

Televisions are responsible for around 7 per cent of global power consumption annually. Running the 47-inch LG 47LM6700 for 10 hours daily should result in an approximately $70 annual bill, where an equally-sized 2-star television would cost $250 per year.

Many current-release televisions in Australia carry energy ratings of 7 or higher. The full list can be found on the Energyratings.gov.au website.

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Campbell Simpson

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