Sony Australia quiet on mysterious Ultra HD player for $25K BRAVIA TV

No plans for local release of '4K Ultra HD' movie player or content

Sony Australia has been in touch with a quick response to our inquiry into whether Australian 84-inch BRAVIA TV buyers can expect to get a free, as-yet-unannounced media 'delivery solution' that will display native Ultra High Definition video to the screen.

The official response from Sony Australia is as concise as it is disappointing:

"At this stage, this is a local US initiative with Sony Pictures Entertainment."

Sony USA announced this week on its official blog that it had a surprise for anyone who had pre-ordered the $25,000 84-inch BRAVIA KD-84X9000 Ultra HD TV — it will be supplying, bundled with every television, "the world’s first 4K Ultra HD delivery solution, complete with pre-loaded, native 4K entertainment.

"Not some goofy 4K content shot as a demo. I’m talking full length feature Hollywood productions, and available exclusively to purchasers of Sony’s 84” 4K Ultra HD TV."

It is possible that Sony Australia will announce a similar promotion in the future as Ultra HD BRAVIAs continue to ship to initial customers. It's more likely, though, that CES 2013 will be Sony's opportunity to officially unveil its plans for the next-generation technology, and Australian availability, pricing, and content availability will be confirmed then.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

PC World
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?