Dick's new management slashing prices for one day only

Dick Smith holding a pre-Christmas, one day only sale on Wednesday 5 December

Australian electronics retailer Dick Smith is holding a pre-Christmas, one day only sale on Wednesday 5 December, in what the company describes as an event to "celebrate" its new management team.

The Dick Smith business, previously owned by Woolworths, was sold to a private equity firm, Anchorage Capital, for $20 million back in September.

Most Dick Smith stores across Australia will take part in the sale on Wednesday 5 December, which is listed as running from 5pm until 8pm. The sale is also available online, though it was not currently listed on the Dick Smith Web site at the time of writing.

Sale items include 15 per cent off TVs, 25 per cent off home theatre systems and, surprisingly, 10 per cent off Apple iPods and the company's iTunes Store gift vouchers.

The full list of sale items is detailed below, taken from Dick Smith's press release.

Sale items, for all the family, include:

10% Off iPods, iTunes and Digital SLRs
15% Off TVs, HP & Compaq computers
25% Off Home Theatre Systems
30% Off Navigation, Batteries and Home Networking
50% Off HDMI Cables

The Dick Smith one-day only sale will be held across all retail stores in NSW but excludes seven stores across the country. Logan Hyperdome and Rockhampton Stockland (QLD), Box Hill (VIC), and Busselton, Kalgoorlie, Bunbury & Albany (WA) are stores that won't be taking part in the sale.

Last month, Dick Smith become one of the world's first retailers to sell unlocked Apple iPhone devices, including the newest model iPhone 5.

While iPhone's are sold at various other Australian retail stores, these have traditionally been sold on contract plans through carriers Telstra, Optus, Vodafone and Virgin Mobile.

iPhone 5, iPhone 4 and iPhone 4S models were previously only sold outright through official Australian Apple retail stores.

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Ross Catanzariti

Ross Catanzariti

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