Cisco sued by university over 'Tomorrow Starts Here' slogan

East Carolina University claims it has registered the trademark

Cisco Systems has been sued in a federal court by East Carolina University (ECU) for the "Tomorrow Starts Here" tagline it adopted in December.

ECU in Greenville, North Carolina, has used the mark 'Tomorrow Starts Here' for over a decade, including in national advertisements and publications, it said in a statement Friday. "We feel it is essential to take action to protect that defining trademark of our identity and vision," university chancellor Steve Ballard said in the statement.

The university's complaint alleges that Cisco's use of the identical mark infringes both its federally registered and common law trademark rights.

Apparently to emphasize that Cisco's and the university's use of the trademark could confuse the consumer, ECU said that trademark "Tomorrow Starts Here" is a university-wide brand that "represents an overlapping field of goods and services when compared with that of Cisco."

Research initiatives through ECU's College of Technology and Computer Science, for example, have created products and intellectual property that are actively being commercialized, the university said. ECU also said it promotes its global online education program using the mark "Tomorrow Starts Here."

Cisco could not be immediately reached for comment. The company said in December it launched a campaign with the "Tomorrow Starts Here" slogan to showcase how Cisco makes "amazing things happen" when it connects the unconnected, using new IP-enabled devices, more broadband access, and IPv6, the next version of the Internet protocol. 99 percent of things in the physical world are still unconnected, it said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags East Carolina UniversityCisco Systemslegal

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?