1 million Surface RT tablets sold in last quarter, UBS says

Improves sales hoped for Surface Pro tablet shipping later this month

Microsoft's Surface RT tablet sold 1 million units in the fourth quarter, fewer than expected, according to a UBS analyst.

The analyst, Brent Thill, had expected 2 million Surface RT tablets to sell. In a note to investors, he said that customers are preferring iPads over Surface tablets.

Part of Microsoft's problem is that the software maker sold the Surface RT only in its own stores through much of the fourth quarter, he said, and didn't add other stores, including Best Buy and Staples, until mid-December.

In mid-December, Microsoft claimed it was increasing Surface RT production and called the public's reaction to the tablet positive. Microsoft won't reveal sales numbers for the device.

UBS' lower sales figures came a few days after Samsung revealed it would not be releasing its own Windows RT tablet in the U.S., citing little demand and lack of public understanding of the Windows RT operating system, when compared to the full Windows 8 OS.

UBS's Thill said there is hope for sales to workers of the full Windows 8 Surface Pro tablet due to launch later this month for $899 for a 64 GB version and $999 for a 128 GB version.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed. His email address is mhamblen@computerworld.com.

See more by Matt Hamblen on Computerworld.com.

Read more about tablets in Computerworld's Tablets Topic Center.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IT industrymobileUBSMicrosofttabletswirelessNetworkingBest Buyhardware systemsStaplesMobile/Wireless

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Hamblen

Computerworld (US)
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Family Friendly

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Stocking Stuffer

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?