Chat platform Line hits 100 million users, adding 3 million per week

The Korean-owned Line, a runaway hit in nearby Japan, is expanding through Asia and the West

Line, the messaging platform that is now ubiquitous in Japan, has hit 100 million users worldwide in 19 months.

The platform, which is mainly accessed through smartphone apps, has over doubled its user base since June, when it had about 45 million people using it.

Over 80 percent of Line users log on at least monthly, and it is currently adding 3 million users a week, said NHN, the company that operates the service. The platform launched in June of 2011 and is trying to expand aggressively, using tie-ups with famous figures like rapper Snoop Dogg and Korean pop star Psy.

Line is chiefly a group chat platform with apps for phones and computers. It allows users to send "stickers," large colorful icons, as messages, offering many for free but selling some designs through iTunes and Google Play.

The app has become a standard way to trade contact details and keep in touch for the younger generation in Japan, where it has about 42 million users. It is generally seen as easier to use across different devices and platforms than other chat services, and less intrusive than full-fledged social network services.

In Japan, a number of local firms have launched similar services to try to compete. These include comm from mobile game firm DeNA, and a new chat service to be launched by game platform operator Gree.

Like other similar apps, Line uploads phone book data on handsets when it is installed (giving users an opt-out), which has helped fuel its growth.

The platform also allows for Internet calls and has upgrades that allow users to share pictures, greeting cards and play online games. NHN has also moved to expand it from a chat service to more of a social network, announcing in July it will give users their own home screens and timelines.

NHN is based in South Korea, where it operates the popular online search portal Naver.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetInternet-based applications and servicesLine

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?