HTC says phones with larger screens are on the way

HTC also plans to release more budget-friendly phones in the Chinese market

Taiwanese smartphone maker HTC will release phones with screens larger than 5 inches, and develop more budget-friendly handsets for the Chinese market, its CFO said Monday.

"We will not limit ourselves to below 5 [inches]," said HTC CFO Chialin Chang during a conference call Monday. "We will have a more exciting product line up in the coming months. You will see."

Late last year, the company began selling its first 5-inch 1080p high-definition smartphones, the HTC Butterfly and Droid DNA.

Rivals are already selling and bigger screen phones, also known as "phablets," a contraction of phone and tablet. The most well known are Samsung's Galaxy Note handsets, the latest of which has a 5.5-inch screen. In January, Chinese vendor Huawei unveiled a device with a 6.1-inch screen, the Ascend Mate.

Demand for phones with 5-inch or larger screens will more than double this year, with shipments projected to reach 60 million units, according to research firm IHS iSuppli.

Financially, HTC has been struggling with profitability, due to the intense competition from the likes of Apple and Samsung. For this year's first quarter, HTC projects its revenue will range between NT$50 billion (US$1.7 billion) and NT$60 billion, which could result in a slight dip in sales from the previous quarter.

The company, however, is hoping to change its fortunes with the launch of its next handsets, with rumors online pointing to the unveiling of a new flagship smartphone in February.

"We certainly hope the announcement and the launch of the 'hero' products will carry the new product line," Chang said.

The Taiwanese vendor is also expanding in mainland China, now the world's largest market for smartphones. Although HTC wants to be known as a premium brand, the company plans to release more handsets at the lower end in the Chinese market, priced between 1000 yuan ($318) and 2000 when bought without a contract.

"We are going to go down, but we won't go below 1000 yuan," he said. "We still believe there is room to play from 1000 to 2000."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags smartphoneshtcdistributionconsumer electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?