Groupon acquires MashLogic's Britely tool

The acquisition comes as Groupon is trying to invigorate its business with new technology

Groupon has acquired MashLogic, a company based in California that makes a simple tool called Britely to capture and collate bits of information from web pages.

The announcement, posted on Britely's blog, did not disclose terms of the deal. Britely will be shut down on Monday, and all user records and data will be deleted.

"We are thrilled to join the Groupon team to help build the operating system for local commerce," MashLogic said. Groupon did not immediately comment.

Users who installed Britely as a button on their browser toolbar could highlight a bit of information from a web page and hit the button, which then posted the scrap on a colorful tile, called a "brite."

A brite includes the URL of the clipped website the bit of information came from. MashLogic describes a brite as an easier way to share information rather than copying links to websites and sending those links to people over email.

Groupon offers online coupons for businesses. The offers are often contingent on how many people sign up for a deal, and it collects a fee from sales of the deals it advertises. Since its initial public offering in November 2011, Groupon saw rapid growth but has struggled somewhat in keeping consumers interested and merchants happy.

In a November 2012 filing with the U.S. Securities and Exchange Commission, Groupon said it planned to expand its daily business deals and build a more extensive local commerce platform for consumers and merchants. That strategy, it said, would entail acquiring businesses and technology.

Groupon also said it faced serious challenges, citing an "inability" to adapt to varied commercial and regulatory landscapes in international markets and the high cost of compliance.

"We experienced rapid growth over a short period in a new market that we created and we do not know whether this market will continue to develop or whether it can be maintained," Groupon said in the 10-Q filing.

Groupon counted 39.5 million active users for its third quarter of 2012, up from 28.9 million active users in the same period a year prior.

Send news tips and comments to jeremy_kirk@idg.com. Follow me on Twitter: @jeremy_kirk

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Mergers and acquisitionsinternetbusiness issuesGroupone-commerceInternet-based applications and servicesMashLogic

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?