LinkedIn's SlideShare boosts analytics capabilities

People who share their presentations with hand-picked recipients can now track in detail their usage and engagement

SlideShare, a presentation-sharing site used primarily by professionals, has added a premium feature that lets members closely monitor usage of their presentations.

The detailed analytics data is intended to help presentation owners in their jobs, whether it is by fine-tuning sales efforts, sharpening marketing strategies or revising corporate training materials.

The new feature is called SendTracker and lets people share their presentations with hand-picked recipients via unique links that can be sent via email or through other methods, like social media direct messaging.

Once the recipients access the presentations by clicking on the links, SlideShare tracks and compiles a variety of engagement metrics, such as how much time each person spent looking at each slide and how many times they viewed the presentation.

"This feature can be broadly applicable," said Ross Mayfield, SlideShare's Director of Business Development.

For example, a salesperson can decide based on the analytics data when might be a good time to follow up with a prospect, while marketers could monitor whether employees are using outdated marketing material, he said. Educators and corporate trainers would use the data to tweak learning resources.

SendTracker is available at no extra cost to subscribers of SlideShare paid accounts -- called SlidePro -- which start at US$19 per month. However, SlideShare will let users of its free version try out SendTracker with one of their presentations. Members can only share presentations via SendTracker that they have uploaded to their documents library.

SlideShare, which was acquired last year by LinkedIn, boasts about 60 million monthly visitors who upload, share, review, rate and comment on presentations, documents, videos and webinars. Its users include the White House, NASA, the United Nations, IBM, Pfizer and McGraw-Hill.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags SlideShareInternet-based applications and servicesapplicationsLinkedInsoftwarecollaborationinternet

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?