Yahoo aims to strengthen mobile presence with Alike buy

The app is designed to give recommendations based on user favorites

Yahoo is bidding to strengthen its presence in the increasingly important mobile space with the acquisition of Alike, a location discovery app.

The move comes as Yahoo faces rising pressure to stay relevant and offer mobile products for consumers as it struggles to compete against Google, Facebook and other social networks.

Alike is designed to let users enter a specific location or business into their device, and it then provides recommendations on places to go that share qualities with the original place.

For instance, a person can enter the name of a boutique, single-origin, small-batch roasted coffee shop in San Francisco, and the app can return a list of similar cafés in Portland, according to a video posted on the service's website.

"We believe that distilled information, deeply personalized and made accessible anytime and anywhere, is what makes mobile experiences a part of our customers' daily lives," the Alike team posted Tuesday morning on its website.

"In Yahoo we've found a team as excited about this vision as we are, and who are serious about making it real," they said.

The acquisition follows recent remarks by Yahoo CEO Marissa Mayer on the importance of mobile in restoring the company's growth.

During the company's fourth-quarter earnings call last month, for instance, Mayer cited the firm's redesigned Flickr iOS app and Yahoo Mail as positive steps for the company, but added that "there's a lot of work still to be done."

In October Yahoo also bought Stamped, a mobile app for recording and sharing recommendations of people's favorite places or things.

But the extent to which the Alike acquisition will allow Yahoo to stake a claim in mobile location discovery remains unclear, given that Alike occupies a similar space as industry stalwarts like Yelp and Foursquare.

Other players in the location discovery space include Facebook's mobile Nearby feature, which recommends places to go based on users' friends, and also Google+ Local, which gives place recommendations based on users' circles, past reviews and current location.

Interestingly, the Alike app's partners have included Foursquare, as well as Yext, Citysearch, Factual, Singleplatform and Sqoot.

As of Tuesday the Alike applications for both iPhone and the desktop are no longer active, the team reported. The terms of the deal were not disclosed.

During the afternoon Yahoo's Mayer will participate in a Q&A with financial analysts at the Goldman Sachs Technology and Internet Conference in San Francisco.

Yahoo did not immediately respond to a request for comment.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetGoogleFacebooksearch enginessocial networkingmobile applicationsYahooyelpFoursquareInternet-based applications and servicesNearby

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?