Sony cuts PlayStation Vita price by a third in Japan

The price cuts were revealed after weak holiday sales, as Sony prepares for a major announcement in the US later this week

Sony will slash the price of its PlayStation Vita handheld game consoles by up to a third in Japan, it said Monday, weeks after it cut its sales target for the device following weak holiday sales.

The 3G and Wi-Fi versions of the Vita will both cost ¥19,980 (US$212) from Feb. 28, said Sony Computer Entertainment, the company's game division. The 3G model currently sells for ¥29,980 and the Wi-Fi only model ¥24,980.

A spokeswoman declined to comment on whether similar price cuts will follow in other countries.

The price cuts in Japan were announced in a Ustream broadcast by Hiroshi Kawano, the president of Sony's domestic game division. He also revealed a new silver version of the console, as well as several game titles for the local market including Sony title Soul Sacrifice and Fantasy Star Online 2.

The announcement comes days before the company holds a Feb. 20 news conference in New York to discuss the "future of the PlayStation business," which is widely expected to reveal the company's new home console, the PlayStation 4. Japanese media have reported the new PS4 will go on sale this year and will use cloud-based gaming technology.

The Vita price cut comes after Sony revealed in its October-December earnings results that sales of its handheld games disappointed during the crucial holiday season. The company said earlier this month that it now expects to sell 7 million of its Vita and older PlayStation Portable handhelds in its fiscal year through March, down from the 10 million it predicted in November. Sony does not break out individual sales numbers of the Vita and PSP.

Sony follows Nintendo in struggling with the launch of its flagship handheld. Nintendo slashed the price of its 3DS less than six months after its 2011 launch. Both companies are struggling with competition from the exploding game market on tablets and smartphones.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sonygamespspHandheldsSony Computer Entertainment

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?