Microsoft's Outlook.com comes out of preview phase

Hotmail users will be upgraded to the new email service by summer

Microsoft has moved its email service Outlook.com out of the preview phase, and plans a marketing campaign to boost its adoption worldwide.

The service, which claims 60 million active users since the preview was released last July, will soon start to upgrade Hotmail users to the new service, David Law, director of product management at Outlook.com, wrote in a blog post on Monday.

At launch of the preview, Microsoft said Outlook.com would eventually replace Hotmail. The migration of Hotmail users, which will be completed by summer, will be seamless, and users' @hotmail.com email address, password, messages, folders, contacts, rules, vacation replies, and other features will stay the same, with no disruption in service, Law wrote. He did not specify a date when the transition would be complete. Users won't have to switch to an @outlook.com address if they prefer not to, he added.

Microsoft is also launching a large-scale marketing campaign to promote the service worldwide, stating that it is confident that Outlook.com is ready to scale to a billion people.

"A number of people have expressed appreciation that Outlook.com replaces advertising with the latest updates from Facebook or Twitter when they're reading email from one of their contacts," Law wrote. On an average, people saw 60 percent fewer ads when using Outlook.com because they now get much more relevant updates from their friends, he added.

Microsoft launched recently a campaign against Gmail in the U.S., targeting Google's alleged practice of going through the contents of all Gmail messages to sell and target advertisements. The "Don't Get Scroogled by Gmail" campaign on Microsoft's Scroogled.com promotes Outlook.com as an alternative to Gmail. Microsoft asked users to sign a petition to stop Google from going through personal email to sell ads.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicesMicrosoftMailinternet

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?