HTC's One smartphone signals end of megapixel era, executive says

HTC's new One smartphone has a 'revolutionary' ultra-pixel camera to capture sharper images

HTC has declared the end of megapixels with its new One smartphone, which has a 4.7-inch screen and a redesigned camera that can capture sharper images.

The smartphone has an ultra-pixel camera that takes photographs at a rate of eight frames per second. The result is sharper images with deeper colors compared to the cameras in competing smartphones, said Jonah Becker, design director at HTC, at the phone's launch event in New York.

"The era of the megapixel is over," Becker said.

A new app called Zoe provides a live gallery so that users can highlight and edit images.

The phone is a redesign of the first HTC One phones the company introduced around this same time last year at the Mobile World Congress show in Barcelona. It has some of the latest smartphone hardware including a quad-core Snapdragon processor running at 1.7GHz. It also has a 468 pixels-per-inch display.

The new phone will launch in more than 80 countries with 185 mobile carriers, which will be HTC's largest rollout ever. The phone will begin shipping in late March.

It will launch through AT&T, T-Mobile and Sprint in the U.S. The company did not immediately announce pricing.

The HTC One can record high-definition video, and has two dual microphones and noise cancellation technology. Like the previous HTC One models, it also has Beats Audio for quality audio playback. It has two front-facing stereo speakers.

It has an updated Sense user that makes browsing and using the phone easier.

HTC has partnered with companies to deliver news, video and picture through a new content feed service called Blinkfeed. Content from MTV, AP and ESPN are delivered directly to the phone, and users can select the content they want delivered to their phone.

The new phone comes as the company tries to reverse its fortunes in the smartphone market with growing competition from Apple, Samsung, Huawei and others.

HTC was the fourth-largest smartphone in 2012, shipping 32 million handsets, with shipments falling by 25.2 percent compared to 2011. The company had a market share of 4.6 percent, and fell behind Samsung, Apple and Nokia. HTC's market share has been dropping and the company was not in the top five smartphone vendors during the fourth quarter of 2012, according to IDC.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is agam_shah@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags smartphonesAndroidhtcconsumer electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?