Facebook shows off more visual, customised News Feed

Social network starts rolling out newly redesigned feature across platforms

Facebook unveiled an updated look for its News Feed on Thursday, showing larger images and offering different feeds for users to drill down their interests.

Mark Zuckerberg, CEO and co-founder of Facebook, was the first to take the stage at a press event at the company's headquarters in Menlo Park, Calif. He made it clear that users are about to see a very different-looking News Feed on their Facebook page.

"The stories around you are intricate and detailed and should be displayed with more than just text," Zuckerberg said. "We believe that the best personalized newspaper should have a broad quality of content... socially and locally updated from people around you. A front page or top news or most important news going on across all topics. And the ability to drill down into any topic you want."

Facebook first announced on Friday that it would be unveiling a new design for its News Feed, which brings users content posted from their friends, favorite musical groups and businesses - all on their individual home pages.

Facebook wants to make the News Feed individualized for every user, offering different feeds that focus on friends, music and events, for instance.

Zuckerberg noted that since the end of 2011, almost half of Facebook's News Feed content is made up of photos and visual content.

"How we're all sharing is changing," Zuckerberg said. "The design of News Feed needs to reflect this evolving face. We want to share with our friends and with our publications and businesses and artists and world leaders. That's what we want to talk about today, a design that reflects the evolving face of News Feed."

The newly redesigned News Feed also is geared to give mobile and browser users the same experience. The site's assets should have a material and visual consistency regardless of what platform users are viewing.

The company is rolling out the redesigned feature for desktops today. Mobile and tablet platforms will roll out in the next few weeks.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is sgaudin@computerworld.com.

See more by Sharon Gaudin on Computerworld.com.

Read more about social media in Computerworld's Social Media Topic Center.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetFacebookwirelessNetworkingInternet-based applications and servicesMobile/Wireless

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?