Linksys brand to survive as Cisco completes sale to Belkin

The home networking company's products and support channels won't change

Belkin completed its acquisition of Linksys on Friday and will keep the longtime home networking company's brand, products and support channels.

Cisco Systems agreed to sell Linksys to privately held Belkin in January for an undisclosed price. The move continued a shift by Cisco away from consumer products and toward large architectures for enterprises and service providers.

Belkin will maintain both its own brand and the Linksys brand into the future, according to Mathieu Whelan, a Linksys marketing manager who now works for Belkin.

Belkin will try to retain Linksys employees from all divisions and in all regions, though some jobs will be eliminated, company officials said.

Belkin, which is based in Playa Vista, California, will also be acquiring the Linksys headquarters in Irvine, about 50 miles away. The companies declined to discuss the future roles of top Linksys executives at Belkin.

Cisco acquired Linksys in 2003 for about US$500 million. The acquisition put networking gear for every type of customer, from consumers and small businesses to large service providers, under one company, though Linksys products continued to carry their own name in addition to Cisco's. Under a restructuring launched in 2011, Cisco retreated from its consumer businesses to focus on routing, video, data center virtualization, architectures, and switching and services.

Though Belkin will look for opportunities for "cross-pollination" between Linksys technology and its own broad range of consumer and connected-home products, the product lines of both companies will continue going forward, Whelan said. Service and support for Linksys products will remain available through the Linksys support page and existing channels, he said.

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags business issuesCisco Systemsconsumer electronicsNetworkingbelkinMergers and acquisitions

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?