Zynga's network of users has historically been tightly linked to Facebook's social graph, but now the gaming giant is looking to branch out.On Thursday, Zynga rolled out changes to its homepage allowing users to create an account on the site just for playing games without having to log in first through Facebook, as has been the custom previously.The moves are part of a larger company plan to further distance itself from Facebook in an effort to expand and solidify its own user base. Ending the contract with Facebook that has bound Zynga more tightly with that social network than others was about doing what's best for the players, Zynga chief operations officer David Ko said Thursday afternoon. "A large percentage of our players are connecting with their Facebook ID, but there's also a large percentage of players coming to us specifically to play in a gamer environment, and we're trying to offer them that experience on Zynga.com," he said during a conference in downtown San Francisco.People will still have the option of connecting through Facebook and retaining their existing friends, game progress and sharing history.In 2013 Zynga will also focus on strengthening its franchise of products as it rolls out new games, Ko said.Draw Something 2, for instance, which incorporates significant user feedback from the company's hugely successful Draw Something mobile drawing game, will launch "soon," the COO confirmed.Running with Friends, which has already rolled out in Canada, as well as Farmville 2 for mobile, will also launch this year, Ko said.The company will also focus specifically on mobile and tablet computers as more people move away from the desktop."Mobile right now for Zynga is one of our most important issues as a company," Ko said.Currently 72 million of the company's 300 million monthly active users access games on mobile, but Zynga is looking to scale up those numbers for mobile.More gaming companies, Zynga included, will also be looking at launching products first on tablets instead of smartphones as the devices become more widespread and allow for richer gaming experiences, Ko said.Besides Facebook, Zynga's games are also accessible through Google+ and the Android platforms, though 86 percent of the company's revenue in 2012 was derived from Facebook, Zynga said in its most recent annual report.
We have 4 to give away so jump in!
Most Popular Reviews
- 1 Oppo A73 review: The budget smartphone that sets the bar for 2018
- 2 Oppo R11s review: The iClone you know and love, but not quite the one you deserve
- 3 Blackberry KEYone Black Edition review: What the original KEYone should have been
- 4 Samsung Gear IconX 2018 review: The path of least resistance makes for an easy upgrade
- 5 LG V30+ Review: The videographer's smartphone arrives
- MWC 2018: Intel and Huawei to showcase 5GNR public interoperability demonstration
- MWC 2018: Intel confirms OEM collaboration on 5G PCs
- HP Mixed Reality Headset review: Software shortcomings make a robust headset feel unremarkable
- Intel expects PCs with fast 5G wireless to ship in late 2019
- Nvidia's GeForce Now cloud gaming service feels like playing on a high-end gaming PC
PCW Evaluation Team
The printer was convenient, produced clear and vibrant images and was very easy to use
I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.
It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.
Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.
The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.
The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.
- Sony a7R Mk III review: The strongest case yet for ditching your DSLR
- Oppo A73 review: The budget smartphone that sets the bar for 2018
- Oppo R11s: Full, in-depth review
- What's the difference between an Intel Core i3, i5 and i7?
- Laser vs. inkjet printers: which is better?
Product Launch Showcase
- FTCheckpoint Engineers wantedVIC
- FTSales Manager - Global ISP Cloud Solutions ProviderVIC
- TPData Migration Specialist - Collections 360QLD
- CCCyber Security Business AnalystNSW
- FTClient Relationship Manager - HealthcareVIC
- CCInstructional DesignerNSW
- FTSEO ExecutiveOther
- FTSenior Project Coordinator, Project DeliveryOther
- FTSenior Project Manager - OFM ImplementationOther
- CCFront-End Developer (React)NSW
- FTInfrastructure ArchitectVIC
- CCRadio EngineerVIC
- FTRisk Manager x 2Other
- FTL&D Developer - Trainer - eLearning SpecialistNSW
- CCUnity 3D Developer (Mobile)NSW
- TPBusiness Analyst - Office 365QLD
- FTSenior Project Manager - Mobile AppsOther
- TPSenior Project ManagerWA
- FTiOS DeveloperWA
- CCPega Systems ArchitectACT
- FTGRC Lead - ECS.113Other
- FTNetwork Operator - Order Support CentreOther
- TPSnr SQL DBAQLD
- CCDatapower DeveloperACT
- CCDevOps EngineerQLD