Swedish language council removes 'ogooglebar' after pressure from Google

The term is no longer on the council's list of new words

The Swedish Language Council has removed "ogooglebar", or "ungoogleable," from its annual list of new words after pressure from Google to respect its trademarks.

The term was included on the council's latest list of new words that have started to make their way into the Swedish language. It is used to describe something that can not be found on the Web using a search engine. But since the list was published in December, Google has worked to influence the council's use of the word, the council said on Tuesday in a statement entitled "Google does not own the language!"

Google wanted to amend the definition of the word and also have the council add a disclaimer to the list of new words to make it clear that Google is a trademark. But that didn't sit well with the council, which has decided to remove the word.

The Language Council doesn't have the time or the energy to pursue the lengthy process that Google is trying to start, according to the council's head, Ann Cederberg. It does not want to compromise and change the definition to what Google wants; that would go against its principles, she said. Google has forgotten one thing: language development does not care about trademark protection, she added.

The Language Council is the primary institution for language cultivation in Sweden. Its mission is to monitor the development of spoken and written Swedish and the use and status of all other languages spoken in the country, according to its website.

Google hasn't replied to questions for a comment.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Googleintellectual propertylegal

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?