Get those jeans delivered today via Google

Google's early stage Shopping Express experiment is currently open to San Francisco Bay Area residents

Google wants to take the immediacy of online search and apply it to something a little more tangible: retail. Starting Thursday, a small pool of shoppers can begin to test out an experimental same-day delivery service for certain products bought online.

Google Shopping Express, which the company refers to as an "experiment," is currently only open to a limited number of people in the San Francisco Bay Area. Major participating chains include Target, Walgreens, Staples, American Eagle and Toys "R" Us, as well as local businesses such as San Francisco's Blue Bottle Coffee, Palo Alto Toy & Sport and Raley's Nob Hill Foods.

The program could eventually become a larger service. "The pilot will expand as we work out the kinks," Google Shopping Express product management director Tom Fallows said in a blog post.

Shopping and Google may not be synonymous, but the same-day delivery plan is one of many efforts at the company to move beyond its core offerings in search. "Over the last few years, we've worked hard to bring the speed of the web to the real world," Fallows said.

Brick-and-mortar Google retail stores have even been reported to be in the works as the company develops other physical products like Google Glass and its line of Chromebook laptops and Nexus tablets.

Google is already active in multiple e-commerce channels with its online Google Store, its digital Play marketplace and Google Shopping, a product search engine that links users to outside stores. But Google Shopping Express will be separate from those outlets. Cut-off times for the same-day delivery will vary by store, but generally orders placed before 5 p.m. will be delivered the same evening.

Other players in the online retail space such as Amazon and eBay offer same-day delivery options. Google is positioning its service, meanwhile, as another way to make local shopping more convenient and fast for consumers.

Users must be 18 years or older to participate in the new same-day delivery shopping program, and can sign up for the pilot here.

"We'll be gradually inviting shoppers over the coming months and will contact you via email," was the message that appeared when this reporter signed up for the service Thursday morning.

The program's long-term pricing plan has not been ironed out yet, but it will be offered "at a low cost," Google said. Early testers will get six months of free, unlimited same-day delivery.

Google is defining Bay Area residents as anyone living in the city of San Francisco or the peninsula from San Mateo down to San Jose.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags WalgreensInternet-based applications and servicesAmerican Eaglee-commerceGoogleStaplesToys R Usinternetsearch enginesTarget

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?