Smartphone users tap Facebook obsessively

A new report shows just how much smartphone users love Facebook

How addicted are we to Facebook? According to a new report, the answer is very: The average smartphone user checks Facebook on their phone at least 14 times a day.

IDC, a sister company to CIO.com, in conjunction with Facebook, surveyed 7,446 iPhone and Android users in the U.S. between 18 and 44 for its report, " Always Connected: How Smartphones and Social Keep Us Connected."

Users' obsession with the social network and the growing number of smartphone owners-which the study projects will grow by more than 26 million this year-is good news for Facebook, which has been criticized for its inability to monetize the mobile market.

On Thursday, Facebook is expected to unveil an HTC phone with Google's Android software, a move that has the potential to boost Facebook's mobile market share to 96 percent, according to Ronan de Renesse, principal analyst at Analysys Mason.

"Android dominates the low-end smartphone segment from which most future growth will come," says de Renesse. "Android is therefore tactically important for Facebook to increase its reach on mobile and grow customer engagement with its apps."

According to IDC's report, Facebook engagement is already through the roof. Seventy percent of respondents use Facebook on their phones, and 61 percent use it each day. The average user spends nearly 33 minutes a day browsing the social network.

How does your mobile Facebook use compare? Download an infographic here.

Kristin Burnham covers consumer technology, social networking and social business for CIO.com. Follow Kristin on Twitter @kmburnham. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Kristin at kburnham@cio.com

Read more about smartphones in CIO's Smartphones Drilldown.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileinternetFacebookwirelessAndroidsocial networkinghtcsmartphoneInternet-based applications and servicesAnalysys MasonWireless | SmartphonesFacebook appinfographicFacebook phonefacebook infographicsmartphone usagefacebook mobilemobile usage

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Kristin Burnham

CIO (US)
Show Comments

Cool Tech

Toys for Boys

Skywatcher Dobsonian 8″ Collapsible Telescope

Learn more >

Family Friendly

Whodunnit™ Duo-Scope MFL-007 Microscope Kit

Learn more >

Stocking Stuffer

Logitech Ultimate Ears Wonderboom 2 Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?