Smartphone users tap Facebook obsessively

A new report shows just how much smartphone users love Facebook

How addicted are we to Facebook? According to a new report, the answer is very: The average smartphone user checks Facebook on their phone at least 14 times a day.

IDC, a sister company to CIO.com, in conjunction with Facebook, surveyed 7,446 iPhone and Android users in the U.S. between 18 and 44 for its report, " Always Connected: How Smartphones and Social Keep Us Connected."

Users' obsession with the social network and the growing number of smartphone owners-which the study projects will grow by more than 26 million this year-is good news for Facebook, which has been criticized for its inability to monetize the mobile market.

On Thursday, Facebook is expected to unveil an HTC phone with Google's Android software, a move that has the potential to boost Facebook's mobile market share to 96 percent, according to Ronan de Renesse, principal analyst at Analysys Mason.

"Android dominates the low-end smartphone segment from which most future growth will come," says de Renesse. "Android is therefore tactically important for Facebook to increase its reach on mobile and grow customer engagement with its apps."

According to IDC's report, Facebook engagement is already through the roof. Seventy percent of respondents use Facebook on their phones, and 61 percent use it each day. The average user spends nearly 33 minutes a day browsing the social network.

How does your mobile Facebook use compare? Download an infographic here.

Kristin Burnham covers consumer technology, social networking and social business for CIO.com. Follow Kristin on Twitter @kmburnham. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Kristin at kburnham@cio.com

Read more about smartphones in CIO's Smartphones Drilldown.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileinternetFacebookwirelessAndroidsocial networkinghtcsmartphoneInternet-based applications and servicesAnalysys MasonWireless | SmartphonesFacebook appinfographicFacebook phonefacebook infographicsmartphone usagefacebook mobilemobile usage

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Kristin Burnham

CIO (US)
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?