Salesforce.com adding 'social intelligence' features to Chatter

A Topics feature will arrive in June, with Expertise to follow

Salesforce.com continues to build out its Chatter social networking and collaboration software, with upcoming "social intelligence" capabilities that will allow users to find information through new Topics and Expertise categories.

Chatter is built into Salesforce.com's underlying Force.com technology platform, allowing users of its CRM (customer relationship management) and other software to use social collaboration tools within a business context.

Salesforce.com already gave Chatter users the ability to create profiles, and to follow users and system objects, such as a particular record. Chatter also has a recommendation engine, provides users with an "influence" rating and has a Similar Files feature.

The Topics and Expertise functions will build on those capabilities, said Anna Rosenman, senior manager of product marketing.

It's not as easy as one might think to develop features such as Topics and Expertise, due to the constant change within companies due to hiring and attrition, job changes and shifting corporate priorities, according to Rosenman.

In a demonstration, Rosenman showed how the Topics function scanned the semantic construct as well as each word of a Chatter user's post, comparing the content with a master topic index and also allowing the user to add a new topic to the taxonomy on their own. The system also suggests topics to users. In addition, Salesforce.com has developed algorithms that "auto-curate" topic pages.

Salesforce.com is making a "huge, huge investment" in the Expertise feature, which will help users find people in their company with useful knowledge on a given topic, Rosenman said.

Topics is in a pilot phase, with general availability planned for June. Pricing will be announced at that time, according to a Salesforce.com spokeswoman. Expertise is in an earlier stage of development, and no release date was available.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetsocial networkingSalesforce.comsoftwareapplicationsCustomer Relationship ManagementInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?