Salesforce.com launches new services for mobile app development

Along with the tools, Salesforce.com is holding mobile application training events for partners and developers

Salesforce.com is giving customers and partners access to a new set of tools and services for building mobile applications on its cloud platform.

Like most enterprise software vendors, Salesforce.com is trying to cater to a world where end users increasingly want to, or because they are frequently on the road need to, work on their smartphones, tablets or other mobile devices, not from computers at their desks. The so-called "consumerization of IT" movement is also playing a role as users want a technology experience at work that is similar to what they have in their personal lives.

Mobile development has posed something of a dilemma for both software vendors and end-user companies, because while native applications written specially for iOS, Android and other OSes can be more powerful than ones developed in HTML5, the latter can be deployed across multiple platforms, saving time and cost.

Salesforce.com is hoping to preserve customers' choice of development styles while making mobile application development faster and easier, said Scott Holden, vice president of platform marketing, in an interview.

In June, version 2.0 of Salesforce.com's mobile SDK (software development kit) will be generally available. The update will make it possible for developers to link business system data such as a Salesforce.com CRM (customer relationship management) system to mobile applications, whether native, HTML5 or hybrid, according to Salesforce.com.

HTML5 applications will also be able to use on-device features such as a camera. Other features in the update include development libraries for secure offline storage and other requirements.

Now generally available are a number of Developer Mobile Packs, which allow developers to access Salesforce.com's APIs (application programming interfaces) through multiple popular JavaScript frameworks, including AngularJS, Backbone.js and JQuery for mobile.

Salesforce.com doesn't see a convergence point for mobile application development just yet.

'There was a theory that HTML5 was going to take over [the mobile application market] but we haven't seen that play out," he said. "What customers want is choice." However, customers who build an HTML5 mobile application can turn it into a native one "with just a small amount of work," he said.

Both the packs and the SDK are open source and will be available at no charge through Github.

Part of the consideration behind open sourcing the components is to foster further development of Salesforce.com's partner ecosystem. Also to that end, the vendor is launching a new Mobile Accelerator training program for consulting partners.

In addition, Salesforce.com is working with user groups to conduct mobile developer events in 37 cities around the world next month.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicestelecommunicationapplicationsCustomer Relationship ManagementSalesforce.comsoftwarecloud computinginternet

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?