Taiwan's FTC investigating Samsung for defaming HTC on local online forums

Samsung has ordered its Taiwan operation to cease marketing involving online anonymous comments

Fabricated Internet posts praising Samsung at the expense of HTC products has landed the South Korean company in hot water with Taiwan's Fair Trade Commission.

Taiwan's FTC said on Tuesday it was investigating the matter, and could punish Samsung for up to NT$25 million (US$835,000) if it is found to be in violation of fair trade rules.

The investigation occurs after a local site, called TaiwanSamsungLeaks, accused the South Korean company of "evil marketing" for covertly criticizing rival products through anonymous Internet users. As evidence, the site published documents allegedly from Samsung's hired marketing firm cataloguing the different forum posts it made last year on local gadget sites.

The topics covered included a user complaining that his girlfriend's HTC One X phone was constantly crashing, and how Samsung's Galaxy Note phone was superior to HTC's Sensation XL handset.

Benchmark reviews were also posted, claiming that Samsung's Galaxy S3 outperformed the HTC One X in battery life and graphics. In addition, some of the comments tried to praise Samsung, and asked if the company's handsets had helped local users earn job promotions.

Samsung said it has as yet to receive a notice from Taiwan's FTC on the investigation. But the "unfortunate incident" did occur, the company admitted.

"Samsung Electronics Taiwan (SET) has ceased all marketing activities that involve the posting of anonymous comments," it said on Tuesday in a statement. The company adheres to "transparent and honest communications with consumers," and is working to prevent the problem from occurring again.

HTC, however, said in a statement it won't rule out "taking appropriate action" to protect the company and its consumers. Taiwan is HTC's home market.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags samsunghtcregulationlegalgovernment

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?