New ad by Apple showcases iPhone 5 camera

Apple has posted a new video on its YouTube channel promoting the iPhone 5 camera

Apple has recently uploaded a new ad to its YouTube channel called "Photos Every Day," which is designed to show-off the capabilities of the iPhone 5's camera.

Apple has averted from its usual advertising tactics; rather than just displaying the iPhone 5's features with a white backdrop, the company has included people using the phone this time.

Within the ad, the iPhone 5 is used to take photos whilst on a run, on the beach, skateboarding, and it is also made to capture images of plants, snow, clubbing, and jellyfish.

The advert also exhibits the iPhone 5's panorama feature, across a range of different backgrounds; the city, the mountainside, a forest and the sea. The panorama feature lets you shoot up to 240 degrees, with the gyroscope, A6 chip and Camera app working together to create a seamless shot.

Apple's previous campaign employed a series of words appearing across the screen to demonstrate a variety of different iOS apps. However, 'Photos Every Day' does not display any specs, features, or apps concerning the iPhone 5. Only photos taken from around the world. The ad ends with the statement: "Everyday more photos are taken with the iPhone than any other camera."

The statement is likely referring to statistics from Flickr, which reveals the iPhone 5 to be the most popular camera used on the website, with over 47,000 uploads from nearly 4,000 users in one day only.

The iPhone 5's 8MP iSight camera uses HDR for better colour and tone, as well as reduced blur. The Camera app also lets you edit your photos, removing red-eye, cropping, rotating and enhancing.

(via Macrumors)

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Appleconsumer electronicsflickrsmartphoneshardware systemsiPhonetabletsiPadyoutube

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nathan Velayudhan

Macworld U.K.
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?