New ad by Apple showcases iPhone 5 camera

Apple has posted a new video on its YouTube channel promoting the iPhone 5 camera

Apple has recently uploaded a new ad to its YouTube channel called "Photos Every Day," which is designed to show-off the capabilities of the iPhone 5's camera.

Apple has averted from its usual advertising tactics; rather than just displaying the iPhone 5's features with a white backdrop, the company has included people using the phone this time.

Within the ad, the iPhone 5 is used to take photos whilst on a run, on the beach, skateboarding, and it is also made to capture images of plants, snow, clubbing, and jellyfish.

The advert also exhibits the iPhone 5's panorama feature, across a range of different backgrounds; the city, the mountainside, a forest and the sea. The panorama feature lets you shoot up to 240 degrees, with the gyroscope, A6 chip and Camera app working together to create a seamless shot.

Apple's previous campaign employed a series of words appearing across the screen to demonstrate a variety of different iOS apps. However, 'Photos Every Day' does not display any specs, features, or apps concerning the iPhone 5. Only photos taken from around the world. The ad ends with the statement: "Everyday more photos are taken with the iPhone than any other camera."

The statement is likely referring to statistics from Flickr, which reveals the iPhone 5 to be the most popular camera used on the website, with over 47,000 uploads from nearly 4,000 users in one day only.

The iPhone 5's 8MP iSight camera uses HDR for better colour and tone, as well as reduced blur. The Camera app also lets you edit your photos, removing red-eye, cropping, rotating and enhancing.

(via Macrumors)

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Appleconsumer electronicsflickrsmartphoneshardware systemsiPhonetabletsiPadyoutube

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nathan Velayudhan

Macworld U.K.
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?