Apple has recently uploaded a new ad to its YouTube channel called "Photos Every Day," which is designed to show-off the capabilities of the iPhone 5's camera.
Apple has averted from its usual advertising tactics; rather than just displaying the iPhone 5's features with a white backdrop, the company has included people using the phone this time.
Within the ad, the iPhone 5 is used to take photos whilst on a run, on the beach, skateboarding, and it is also made to capture images of plants, snow, clubbing, and jellyfish.
The advert also exhibits the iPhone 5's panorama feature, across a range of different backgrounds; the city, the mountainside, a forest and the sea. The panorama feature lets you shoot up to 240 degrees, with the gyroscope, A6 chip and Camera app working together to create a seamless shot.
Apple's previous campaign employed a series of words appearing across the screen to demonstrate a variety of different iOS apps. However, 'Photos Every Day' does not display any specs, features, or apps concerning the iPhone 5. Only photos taken from around the world. The ad ends with the statement: "Everyday more photos are taken with the iPhone than any other camera."
The statement is likely referring to statistics from Flickr, which reveals the iPhone 5 to be the most popular camera used on the website, with over 47,000 uploads from nearly 4,000 users in one day only.
The iPhone 5's 8MP iSight camera uses HDR for better colour and tone, as well as reduced blur. The Camera app also lets you edit your photos, removing red-eye, cropping, rotating and enhancing.