Former Apple consultant talks innovation, Samsung, and expanding the iPhone family

Apple's former branding consultant, Ken Segall, reveals his views in an interview with Bloomberg

Ken Segall, a former Apple employee who worked for the company for more than a decade during the Steve Jobs era, reveals what he thinks Apple needs to do to progress in the future.

"I think it would make a lot of sense if later this year Apple came out with a family of iPhones," Segall told Bloomberg. The Apple veteran goes on to say that it's the most plausible path to take, reminiscing about the days of the original iPod, and how Apple extended the line because there was a demand from different people for a more diverse range of devices.

Segall speaks the truth; Apple has done it before, so there's nothing to say it won't do it again. After all, Apple expanded its iPad range to include the smaller iPad mini, following popular demand: "They saw people coming out with these things [smaller tablets] and said 'hey, we can do that better'- and it's turned out to be a huge seller for them," Segall asserts.

It's not the first time Segall has suggested Apple reassess its take on the iPhone; he recently referred to Apple's trend of naming its phones as either whole numbers or "S's" as sending a 'weak message.'

"If you're looking for a new car, you're looking for a 2013 model - not a 2012S," Segall speaks, frankly.

Segall admits the first iPhone was revolutionary, but that, whatever follows is going to be iterative to an extent. According to some this is Apple's main problem at the moment; innovation. It's so hard to innovate, yet extremely easy to copy, meaning companies like Samsung are conceivably excelling.

In terms of advertising their products, Segall realises that Samsung has: "Been out there in all these different places Apple hasn't, they've been booming while Apple have been relatively silent - The Super Bowl, The Oscars. They're creative; throwing celebs out there, doing all these different things. Samsung have been booming while Apple have been silent in their advertisements."

But it doesn't mean that Apple won't continue to strive as the technological giant it's known as. Segall reminisces about the perilous time the company was in just before Steve Jobs came into power, and the iPod was released, insisting that the company came through it all anyway: "Apple have established a pattern: we innovate."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags business issuesApple BusinessApplebusiness managementBloomberg

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nathan Velayudhan

Macworld U.K.
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?