5 reasons to build an enterprise mobile app store

Keep employees from using malware-infested mobile apps by creating an internal store of company-approved apps

You can keep employees from using malware-infested mobile apps by creating an enterprise store of company-approved apps. Here five reasons to set up your own app store.

1. They improve quality control. One way to make sure employees don't download bogus apps is to create an enterprise app store where they can get company-approved apps. Twenty-five percent of enterprises will have an app store by 2017, Gartner predicts, in part due to this greater degree of control.

Michele Pelino, an analyst at Forrester Research, says app stores ensure that the correct versions of apps or content are being used. "If you don't have some way of controlling that, you have people using different versions or apps that you don't want them to get access to," she says.

2. You can gather user feedback. With a corporate app store, IT has greater visibility into user habits than with a consumer app store. IT can monitor user behavior or measure productivity and create recommendation engines to suggest relevant apps to try out. It's a two-way street: Employees can use the store's feedback section to show likes, dislikes and preferences.

3. They can impress the business execs. Managing the complex ecosystem of apps created by lines of business is a huge challenge for IT, but enterprise app stores are a step toward simplifying that, says Rohit Sharma, head of the mobility practice at Virtusa, an IT consultancy.

He says IT can prove its value to business executives by using an app store to manage the apps for bring-your-own-device programs and eventually for distributing desktop software, too. "The message [IT] is sending to the internal audience is that they care about it," he says.

4. They give the tech staff a break. A survey by Partnerpedia, a mobile-app-management company, found that 86 percent of enterprises want a self-service model where employees download apps themselves, thus freeing the IT staff for other tasks. The concept of an app store is well understood by employees who have used a public app store, Pelino says. IT can also automate the procurement of software licenses from app stores, according to Gartner, and push out updates.

5. They're more secure than public app stores.According to Forrester, 60 percent of firms in North America and Europe are supporting personally owned devices, which makes security tougher to manage.

With an enterprise app store, IT can prohibit the use of certain apps, such as file-sharing services that tend to spread malware. If users complain when they can't use preferred apps on their devices, IT can set up a passageway to consumer app stores. Then if the desired app is accessed through the corporate app store, IT can still control its use.

Lauren Brousell is a staff writer for CIO magazine. Follow everything from CIO.com on Twitter @CIOonline, Facebook, Google + and LinkedIn.

Read more about mobile/wireless in CIO's Mobile/Wireless Drilldown.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileGartnerbusiness issueswirelessmobile applicationsForrester Researchapp storemobile appsTechnology TopicsTechnology Topics | Mobileenterprise app stores

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Lauren Brousell

CIO (US)
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Logitech Ultimate Ears Wonderboom Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?