SAP expands reach of app store, looks to improve reviews

Customers in 26 countries can now use the store

You know you're not in iTunes anymore when the app you're eyeing has a US$1,050 price tag, but SAP is nonetheless expanding its online shopping experience in a bid to entice its customers to purchase enterprise software the way they shop on their smartphones.

SAP has made some changes and additions to its enterprise application store, including a new deal with Bazaarvoice aimed at improving the volume and quality of product reviews on the site.

The store now contains more than 2,000 applications from SAP and some 1,000 partners, the ERP vendor said Friday. The offerings include mobile, cloud-based and on-premises software.

Other recent improvements include the ability to buy some partner applications using PayPal, new tools partners can use to build out storefronts and expanded geographic availability of the store to 26 countries. New additions include Belgium, Denmark, Hong Kong, Norway, the Philippines, Spain and Sweden, SAP said.

SAP has also added the ability for customers and partners to buy and resell its Business One ERP (enterprise resource planning) software for smaller companies through the store.

This is an "interesting" move, but "it's still to be proved that customers will buy ERP that way," said Forrester Research analyst China Martens.

But SAP's decision to use Bazaarvoice is welcome, Martens said: "More useful, identifiable reviews are great."

Bazaarvoice's technology helps companies generate reviews, push them to partners' sites, and encourage customers to share them, according to its website. In January, however, the U.S. Department of Justice filed an antitrust lawsuit against Bazaarvoice over its acquisition of PowerReviews, saying the deal "substantially lessened competition in the market for product ratings and reviews platforms in the United States, resulting in higher prices and diminished innovation."

Meanwhile, ERP vendors have been rushing to build out application stores, "but it's been slow to gather momentum as an additional channel," Martens added. "I wonder if it's still more of a window shopping experience."

While customers who do make purchases through application stores gain the benefit of speed, rather than undergoing the usual enterprise sales process, they also give up the chance to negotiate the cost of purchases.

Enterprise application stores may still have some evolving to do, in Martens' view. "Is there one overarching store where folks search for all the vendor has to offer, or more of a mall approach with many stores, each focused on a particular product?" she said.

SAP may discuss plans for the application store further next week during its Sapphire conference in Orlando.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IT managementCIO rolesoftwareapplicationsSAPit strategyconsumerization of IT

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?