Verizon, Jennifer Lopez partner on Latino-focused wireless stores

Viva Movil chain will have family-friendly stores, plus JLo-designed accessories and a social media component

From left, Viva Movil founder Jennifer Lopez, Verizon Wireless Executive Vice President and Chief Operating Officer Marni Walden, and Brightstar Chairman and CEO R. Marcelo Claure.

From left, Viva Movil founder Jennifer Lopez, Verizon Wireless Executive Vice President and Chief Operating Officer Marni Walden, and Brightstar Chairman and CEO R. Marcelo Claure.

Verizon Wireless is partnering with singer and actress Jennifer Lopez in creating a US retail distribution company that will offer Verizon's devices in stores and online destinations designed to appeal to Latino consumers.

The new company, Viva Movil, is majority owned by Lopez and represents a partnership between her, device distribution company BrightStar and Moorehead Communications, Verizon's largest mobile retailer. Its first store will open at an undisclosed location in New York on June 15. By year's end, Viva Movil will have 15 stores around the country.

At a press conference at CTIA Wireless in Las Vegas, the partners said they are aiming at what they described as a huge and growing US Latino market of 52 million.

Latinos in the US have a population growth rate of 43 per cent, far above that of the overall population, and have unique characteristics as consumers, said Lopez, who is also Viva Movil's chief marketing and creative officer.

"We are bicultural, bilingual, and increasingly US-born," she said. "As modern Latinos, we do things differently, including how we shop for wireless devices."

Viva Movil stores will be designed around the way Latinos shop, with all-bilingual staff and features such as children's play areas, because many Latinos shop with their children, Lopez said. She was involved in designing the stores and Viva Movil device accessories.

The company will also sell products through its Facebook page, where consumers can tell others about the products they bought and get personalized recommendations.

Viva Movil did not announce any brand-specific devices, though it has had discussions with manufacturers about that idea, said R. Marcelo Claure, CEO of Brightstar. It also had no specialized content or software to announce on Wednesday, though it continues to explore that area, said Marni Walden, executive vice president and chief operating officer of Verizon Wireless.

Verizon does not have a financial stake in the company, but the partnership is exclusive. Verizon will continue to have bilingual Spanish-English staff in its own stores and in its customer support operation, Walden said.

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags mobilesmartphonesdistributionconsumer electronicsctiaVerizon WirelessViva Movil

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?