Adobe continues social push, acquires mobile app agency

Adobe acquired Thumb Labs, the New York-based creator of Behance, a platform it bought last year

Adobe has acquired Thumb Labs, a small mobile app agency, as part of its broader push to give its new cloud-enabled software offerings a more social flavor.

Thumb Labs, based in New York, posted a message on its website and Twitter feed on Thursday saying the firm had accepted an offer to become part of Adobe. The company said it will fulfill its existing contracts and begin its new role at the end of the month. Financial terms of the deal were not disclosed.

Adobe began a major shift last year with the launch of Creative Cloud, part of a transition from being a traditional software house to becoming a creator of cloud-based, collaborative platforms with online components. This month, the company said it was moving away from boxed software sales all together, to a subscription-based model based on the cloud service.

A major part of the Creative Cloud platform is a social layer that allows customers to share their portfolios online. Adobe acquired social platform designers Behance in December as part of its efforts to make its cloud service "the ultimate hub for creatives worldwide." Thumb Labs built the mobile app for Behance; a message posted Thumb Labs' website said, "We are looking forward to contributing to these efforts, as Behance's vibrant community becomes more deeply integrated into Adobe's tools."

The move to Adobe's cloud platform and a subscription-based service has irked some users of its products, which include Photoshop and Acrobat. The company has said it will support older versions of its software, but new features will only come to its cloud-based products.

Adobe's cloud subscription includes the ability to sync design elements like colors and fonts, online storage and collaboration, and training resources.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags business issuesmobile applicationsadobemobileMergers and acquisitions

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?