Why Apple will enter (and dominate) the wearable technology market

Rumors have long told us that Apple is working on a smartwatch, but now Cook's latest comments leave us convinced

When Apple CEO Tim Cook spoke at length to kick off the D11 conference, he ignited a new firestorm of speculation regarding Apple's stake in the wearable computing market. Rumors have long told us that Apple is working on a smartwatch, but now Cook's latest comments leave me convinced that the company is indeed working on wearable technology. As well it should.

First, let's look closer at Cook's comments. He said, "Wearables are incredibly interesting ... it could be a profound area." He said wearable computing is "ripe for exploration, and it's ripe for us to get excited about" while acknowledging that there are "lots of things to solve." Finally, Cook added, "The wrist is natural," seemingly as a destination for wearable technology.

Clearly, wrist-worn wearables are on Apple's radar. It's a booming new technology category, and a sector that's ripe for Apple's taking. All Cook and company need to do is harness the same expertise and design savvy that propelled existing Apple product lines to greatness.

The promise

I already own two smartwatches: a red Pebble and a black MetaWatch Frame. I like both products, but I'm keenly aware of their limitations. Indeed, the folks who are buying smartwatches today are really buying into the promise of smartwatches. Current smartwatches just don't do that much, and the execution on their existing feature sets is limited. The smartwatch industry is still in its infancy.

This is particularly obvious when we compare the launch of smartwatches with the launch of multitouch smartphones. The first iPhone showed incredible promise, though offered only a small slate of built-in apps, a lousy camera, and not much else. It was clearly more advanced than anything else at the time, and people bought lots of them. If smartwatches can evolve as dramatically over the next six years as the iPhone has over the previous six years, wrist-based computing will go from interesting to awesome very quickly.

Now let's toss wrist-worn sleep and fitness trackers like the Jawbone Up and Fitbit Flex into the mix. I've tested both, and give each device a high rating, but each gadget reminds me of the first iPhone, showing signs of greatness along with room for growth. They work reasonably well, and their software expressions are strong, with pleasant data graphs and friendly social features built into their activity-tracking platforms. But both wristbands are handicapped by limited hardware: You need to launch their connected apps to get a precise window into your activity progress, as neither device sports a display.

If the Pebble, MetaWatch Frame, Jawbone Up and Fitbit Flex tell us anything, it's that wearable computing has legs as an emerging product category. And these devices are quickly being purchased by more than just highly tech-savvy early adopters. My mom, dad, two sisters, wife, and a slew of friends all use some Fitbit device. And it's not just my Twitter timeline that's full of Pebble owners: I have neighbors sporting them, too.

So it makes good sense that Apple would want to enter this market. People are interested in, and are already buying, wearable technology--this despite the fact that the current crop is so immature. All of which leads us to Apple's opportunity.

What Apple is good at

Apple's good at a lot of things, sure, but one of the areas in which it excels is displays. And this is where Apple could immediately make a splash in the wearable market--precisely because the competition hasn't delivered. The Pebble and the MetaWatch Frame both employ two-tone displays that only work well in bright light. The Jawbone Up and Fitbit Flex, meanwhile, don't include any meaningful displays at all.

So you can see where this is going: There's no reason why we should need both a smartwatch and a pedometer--the features those wearables offer should be combined into a single device. And, assuming there's a way to surmount the not-insignificant battery hurdles, a beautiful, color touch-display would make a whole lot more sense than the psuedo-e-Ink displays that smartwatches boast today.

Apple wouldn't stop with a bright, touchable, interactive display on its wearable device. The company could also easily work around the challenges facing most existing accessories today--chiefly, the limitations and flakiness of Bluetooth. Some newer accessories use BTLE, a lower-energy version of Bluetooth 4.0, but that limits what devices can do, and it doesn't always work reliably. Indeed, I re-pair my smartwatches and step trackers at least a couple times per week.

Should Apple release wearable technology that relies on Bluetooth/BTLE, you can bet that the company would improve iOS's Bluetooth handling. My money, however, is on Apple pulling an AirPlay. Just as the company introduced AirPlay--a proprietary and arguably superior alternative to Bluetooth for audio streaming--I wouldn't be the least surprised if it introduced a better take on remote device syncing that eschewed Bluetooth again.

Apple wants you to own an iPhone

Finally, if Apple does make a smartwatch or some other type of wearable technology, it will do so to realize a new spin on the old halo effect. Apple's long maintained that when customers try out iPods, iPhones, or iPads, they realize that Apple's really good at what it does, and increasingly turn to Macs the next time they buy a computer.

So when Apple releases its own wearable technology, it's not going to work with your Android Phone, Windows Phone, or--struggling to keep a straight face here--BlackBerry. You want to wear Apple's new hypothetical technology? You're going to need an iPhone.

While Apple's priority is profit share--and here it's definitely winning--the company won't mind selling many more iPhones to customers desperate to get their hands on wearable technology.

Inventions and evolutions

Apple didn't invent music players, smartphones, or tablets. But the iPod, iPhone, and iPad came to dominate their markets. So when Apple does release its incarnation of wearable technology, expect it to follow paths others have trailblazed but haven't yet perfected. Apple takes inspiration from everywhere, but doesn't release copycats: Whatever wearable technology comes out of Cupertino will be a distinctly Apple product.

We've become spoiled by Apple's continued ability to invent new, awesome product lines. Whenever Apple's wearable tech arrives, it will be just in time.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Applehealthconsumer electronicsgadgetssmartwatch

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Lex Friedman

Macworld.com
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?