Compaq to rebrand Digital Unix

In a campaign which will see the rebranding of Digital Unix and the introduction of new Alpha-based server products, Compaq is aiming to be to the Unix market what it is to the Windows NT market, company officials have disclosed.

Compaq will launch the wide-ranging campaign in February to beef up sales of its high-end, 64-bit Alpha servers running the Digital Unix operating system.

The campaign is Compaq's latest effort to grow market share in Unix, which is the area of "strongest absolute growth," in terms of IT spending by corporations, according to Tom Yeates, Digital's business development manager for Open VMS in Europe. Unix worldwide is experiencing about 20 per cent growth in revenue, he said.

From February 1 on, all Digital Unix will be known as Compaq Tru64 Unix. Digital Unix is one of the operating systems that Compaq inherited when it completed its acquisition of Digital Equipment in June 1998. The brand, Compaq Tru64 Unix, will be extended to cover future server products, Yeates said.

As part of the strategy, Compaq is officially announcing the Alphaserver DS20, an "entry-level" Unix server that runs on the Alpha processor, but is priced less than $US20,000, according to Yeates. "We expect it to be used heavily as an entry-level intranet and Internet server," he said. Compaq quietly started shipping the product in December, and it is being used as an entry-level commercial server and as a technical server for mechanical modelling, said Yeates.

Moving from domination of the NT server field to lead the Unix field, as Compaq intends to do, won't produce a conflict in the sales pitch of the company, said Yeates. "We are selling with a consistent message. It's not one-size-fits-all," he explained. The same clients who are purchasing NT-based servers for some client and application servers are sticking with Unix for business-critical applications, Yeates said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jana Sanchez

PC World
Show Comments

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?