Sony PlayStation 4 on sale this holiday for $399

The PS4 will be $100 cheaper than Microsoft's Xbox One

Sony showed its new PlayStation 4 console at E3 in Los Angeles. It will launch in time for the year end holiday season for $399.

Sony showed its new PlayStation 4 console at E3 in Los Angeles. It will launch in time for the year end holiday season for $399.

Sony's PlayStation 4 will go on sale the U.S. and Europe in time for the year-end holiday season and cost US$399, the company announced Monday at its E3 press briefing in Los Angeles.

The pricing of the console is significant because earlier Monday Microsoft announced that its Xbox One console would cost $499 at launch. The PlayStation 4 will cost 349 pounds in the U.K and 399 euros in the rest of Europe.

Sony focused much of its presentation on exclusive game titles.

"There's no better way to show the strength of a platform than with the upcoming line up [of games]," said Jack Tretton, president and CEO of Sony Computer Entertainment of America.

The PS4 will support used games and it won't require an Internet connection to play them, Tretton said to an eruption of cheers and applause from the audience.

"If you enjoy single player offline, then you can do that and it won't stop working after 24 hours," he said.

The company also touted its media partnerships and assets making it clear that Sony has a competitive advantage when it comes to content. While Microsoft has to rely on third parties to create content, Sony has already produced and owns the rights to blockbuster films like "Spiderman," hit television shows like "Breaking Bad" and chart topping songs from Taylor Swift and others.

"Sony is hard at work with a unique programming plan with content that will be available exclusively on PlayStation Network and PlayStation 4," said Michael Lynton, CEO of Sony Entertainment.

"Sony Pictures will do everything in our power to drive the success of PlayStation 4," he said.

The Japanese company's presentation didn't go as smoothly as it would have liked though. During play of "Assassin's Creed IV Black Flag" the game stuttered multiple times and eventually froze. Sony didn't comment on the mishap and continued with the rest of the presentation without issue.

Sony's PlayStation 3 launched seven years ago, while Microsoft's Xbox 360 debuted one year earlier.

Nick Barber covers general technology news in both text and video for IDG News Service. E-mail him at Nick_Barber@idg.com and follow him on Twitter at @nickjb.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sonygamesgame softwareGame platformsgaming peripherals

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nick Barber

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?