Local developer aims to bring mobile apps to Myanmar

Htoo Myint Naung has been selling popular fortune-telling and dictionary apps in his home country

Handsets at a shop in Yangon, Myanmar

Handsets at a shop in Yangon, Myanmar

How do you build a blockbuster app in Myanmar, one of Asia's poorest countries? You go and ask a fortune teller for help, according to 25-year-old Htoo Myint Naung, a local developer.

"There's a very famous fortune teller in Yangon, he is called San Zamibo. We go and begged him to give up his contents," he said. "We licensed it, and then made an app."

Htoo Myint Naung is just one of the young tech entrepreneurs in Myanmar, a country that is now opening to the world after decades of military rule. Flooding in are investors from across the world, along with the prospect that foreign Internet firms might come in as well, and set up shop. But local developers like Htoo Myint Naung want their piece of the market too, and are doing so through their own local knowledge of the market.

"Lots of new threats" lay in waiting for his business, since Myanmar, also known as Burma, initiated its democratic reforms over two years ago, he said. "Now all the IT companies from outside will try to come inside. Maybe they will kill the locals [Myanmar's domestic companies] and then take over the market."

Currently, only about 1 percent of Myanmar's populace use the Internet, according to industry experts. But foreign Internet services are already dominating the fledgling market. Local residents say Facebook is the most popular website in the country, followed by others including Google's YouTube and Gmail.

Htoo Myint Naung, however, is also tapping into Myanmar's market through methods and ideas only a local would know about, he said.

"Most of these guys [foreign IT companies] don't event try to understand the culture," he said. "That's the problem. They don't know, for example, how big the demand is for fortune telling here."

His company, Technomation, also publishes a dictionary app that is its best seller. But rather than rely on Apple's App store or on Google Play, Htoo Myint Naung distributes his apps locally through partnerships with 200 electronic shops in the country.

Online payments have yet to take hold in Myanmar, and so Technomation's sells its products at the storefront, where consumers can pay for them with cash. His company does this through special USB sticks that electronic shops can use to install the apps on mobile phones. The shops get a cut of the sales, but pay Technomation to "refill" the USB stick after a select number of uses.

The company sells its dictionary app for the relatively high price of $10 and its fortune telling app for $3, but still consumers are willing to buy, said Thar Htet, a local tech entrepreneur at software maker Zwenexsys.

"Actually, the people have the spending power, its just that we don't have a payment gateway for online apps," he said. "Even for the other app makers across the world, they couldn't take the Burmese market. Because the local people couldn't pay for them online. So that's a good opportunity for the developers here."

The country's tech market is still small and only about 5 percent of its people use mobile phones. But many expect that to change soon with government reforms that aim to make mobile phones more affordable. By 2016, Myanmar authorities want mobile penetration to reach between 75 and 80 percent.

Htoo Myint Naung has already made his apps available for iOS, Android and Java. But to meet the demand, he also wants to open his own app store that uses a special payment system suited for local consumers.

"I'm trying to make a banking system without permission from the government," he said. "If that works out alright, my mobile sales could be ten times in two or three months."

"This is the time to forget about my 200 retailers," he added. "That's a big number in the past. But we could sell directly to the customers. That's the opportunity for me."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobilesmartphonesmobile applicationsconsumer electronicsTechnomation

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?