We don't know what Motorola's Moto X smartphone looks like, nor do we know when it will officially be released, but the company has already begun advertising the smartphone.
US Web site The Verge reports that Motorola has produced an advertisement for the Moto X that will run in major US publications The New York Times, The Washington Post, USA Today, and The Wall Street Journal.
The ad describes the Moto X as "the first smartphone designed, engineered and assembled in the USA" and also claims it will be "the first smartphone that you can design yourself."
"The first smartphone that you can design yourself. Because today you should have the freedom to design the things in your life to be as unique as you are."
"And this is just the beginning. Imagine what will be possible when you have the world's best design engineering and manufacturing talent located here in the USA."
There's no further details on what Motorola means by designing the smartphone, though most suggestions believe the reference is related to exterior customisations.
Motorola's vice president of global brand and product marketing, Brian Wallace, hinted to AdNews in an interview that the customisation is likely to be related to the look of the handset.
"Smartphones are very different than other tech products a consumer owns. They're closer to shoes or a watch. You carry it with you everywhere you go. Everyone sees what phone you're carrying and they judge you on it. Yet it's the one thing you carry that's the least customisable."
You can see the Motorola ad for the Moto X smartphone below.